The Brief - Raise awareness of the honey bee crisis and engage people to act.
Solution - People are more inclined to respond if they benefit from the end result. I decided to create a product that contains unique honey, giving people a reason to help along with a tasty alcoholic drink and decorative bottle to remind them of their time in Scotland.
The end result was a vodka infused with wild heather honey, harvested in the beautiful Outer Hebrides. 15% of each purchase goes towards the bee crisis, while the tag is infused with heather seeds, allowing the user to help in their own way by growing a pot of heather. The embossed honey comb pattern takes the shape of the map from where the drink is distilled, making it a perfect gift or souvenir.